Over the past week, millions of Indians have increasingly switched to an Indian messaging app Arattai, developed from scratch to take on WhatsApp in one of its largest markets. If this trend continues, WhatsApp could soon face one of its strongest competition yet from rival messaging services like Hike Messenger in one country at least.
Arattai: India’s Messaging App
Arattai, an app developed by Zoho – an esteemed Indian software firm – has quickly reached the number one position on India’s App Store within days, outshone even WhatsApp!
What has made this possible? Ministers, influencers and tech leaders have openly supported and promoted this app on social media – encouraging users to rely on an Indian alternative instead of foreign platforms like Uber.
Zoho Goes Beyond Messaging with Its Expanded Vision
Zoho has already taken steps to challenge global tech titans such as Gmail, Excel, Word and other popular tools with solutions such as Arattai; now with Arattai they aim directly at WhatsApp’s monopoly in messaging services.
Transitioning away from Google and Microsoft products might take some time, but more Indians are eager to experiment and adopt Made-in-India solutions for daily needs.
Guide to Setup App – https://help.zoho.com/portal/en/kb/zoho-cliq/integrations/articles/arattai#Widget
FAQs
1. Who created the Arattai app?
Arattai is developed by Zoho, an Indian software company known for its productivity and business tools.
2. Is Arattai better than WhatsApp?
While WhatsApp still has a larger global user base, Arattai is gaining popularity in India due to its Made-in-India factor, data security trust, and strong government/influencer support.
3. Why is Arattai trending in India?
Millions of Indians downloaded Arattai within days of launch, pushing it to number one on the App Store. The trend is fueled by digital independence and public support from ministers and influencers.
4. Can Arattai replace WhatsApp?
Replacing WhatsApp completely may take time, but Arattai is already proving that Indians are open to switching to local apps if given the right alternatives.
Why It Matters for India
This movement goes beyond apps; it represents digital freedom for India as well. By supporting local apps, we lessen our dependence on foreign companies while strengthening the local tech ecosystem.
India stands to benefit immensely from today’s digital economy; with both talent and resources needed to produce world-class apps; all it needs now is support from its people.
Indians need to stand behind our innovations if we wish for India’s digital future to prosper. Every download, share and recommendation counts. Switching over to Arattai may only seem like small step; yet by acting together it could shape India’s digital future in ways no other platform ever could.
So be bold – share this news with everyone you know; more awareness equals greater strength for this movement.
